DETAILS

Upcycled Bikes creates a unique opportunity for the audience to design their ideal bike and learn how to build it from the ground up, allowing them to be both a designer and creator. The Pick Apart Your Bike advertising campaign emphasizes and promotes this experience through cross-media platforms. I developed the campaign’s visual identity and all marketing materials across print, digital, social, and out-of-home channels—creating a cohesive and engaging brand presence that inspired audiences to take part.